Garment dyeing gives colour a softer, more lived-in quality. Instead of dyeing only the yarn or fabric before construction, the finished garment is dyed as a whole. The result can have small variations in tone and a character that develops naturally with wear.
Start with the care label
The care label inside the garment should always come first. Different fabrics and constructions can need different treatment, even when the colour process is similar.
Wash gently
For garment-dyed cotton, gentler washing helps preserve both the fabric and the surface of the colour. Turning the garment inside out, using a mild detergent and avoiding harsh bleach can reduce unnecessary abrasion.
Keep heat under control
High heat can be hard on cotton fibres and can accelerate changes in colour. When the care label allows it, lower-temperature washing and air drying are usually the more considered option.
Let the colour evolve
Part of the appeal of garment-dyed clothing is that it does not need to stay visually frozen. With regular wear and washing, the colour can soften and become more personal to the garment.
Several +351 Essentials and terry pieces use garment-dyed finishing. Explore our Essentials and Terry collection to see how the finish works across different fabrics.
